How we work together
More than one way in. Every step credits toward the next.
You don't have to commit to a year to begin, and there's more than one place to start. Many teams start with the read — the Team Leadership Failure Simulation shows exactly why yours stalls. Others begin with an experience: a single engineered day, or a retreat. Wherever you start, every paid step credits 50% toward whatever you do next.
A great place to start — see the truth first
Prefer to feel it first? Run it solo
Before you put it in front of the team, run the diagnostic on yourself — the Executive Leadership Failure Simulation (ELFS), the CEO alone. $7,500, fully credited toward Team LFS.
Team LFS is our newest instrument — among the first cohort of teams to run it. Its credibility rests on 25 years and hundreds of leadership teams behind the method, and on the evidence each run produces for your team.
The ways to work together
Start with the read above, or start right here. They aren't equal, and they aren't a checklist.
Experiences · a designed day, or a multi-day retreat
Executive Immersion
One extraordinary day, engineered end to end and built from whatever is within reach of your team — expedition, city or ownership — designed backward from the outcome the top executive names.
From $35K
See how a day gets built →A Leadership Retreat
"Let's go fix it together." The diagnostic becomes the retreat's agenda — here's what broke, here's the retreat built to rebuild exactly that. Focused, Signature, or Bespoke.
$25K–$500K+
See tiers →Programs · a focused sprint, or the full year
Single Discipline Sprint
When the problem is concentrated in one broken discipline, we fix that one — fast, fixed fee, immediate start. The momentum-catcher when a 12-month yes is more than you need right now.
$45K–$65K
Performance Partnership
When the dysfunction is systemic, the full engagement installs the Flag Model™ over a year, measured quarterly against metrics your CEO and CFO co-sign.
Base from $75K
Not sure where to begin? Any of them can be the way in. Many teams start with the read and let it point the way — one broken discipline to a Sprint, systemic dysfunction to the Partnership, and for many the experience of a single-day Executive Immersion or a multi-day Retreat. Every paid step credits 50% toward whatever you do next, and we'll tell you honestly which fits.
The Performance Partnership
Your direct risk is the base fee. Nothing more.
The partnership begins from a $75K base fee. Beyond that, we only earn a success fee when documented value confirms a 10x return on three metrics you already track — baselined and co-signed by your CEO and CFO before we start. If the ratio isn't there, no fee is invoiced against it.
We share the outcome, not just the invoice. It's an ongoing advisory relationship, not a course or a report — closer to a team-performance consultant who's paid on results than a traditional consulting engagement. The tiers, maximums, and full mechanics live in the proposal — we walk you through them once we're in a real conversation.
The most common path
A 15-minute call
We confirm whether there's a fit — honestly — and where the smallest useful first step is.
See the truth
Team LFS shows exactly why your team stalls — the evidence that becomes the plan.
Decide how far to go
Sprint, retreat, or partnership — with your credit applied. You choose the depth.
Measured results
The work holds up in the numbers.
$1.2B
revenue, up from $350M — seven rival firms unified into one
268%
behavioral gain in 30 days — two warring camps, one team
209%
mindset lift — Champion Iron executive retreat, AlUla
178%
teaming gain in 30 days — five poached all-stars, one team
Real engagements across a decade of retreats, immersions and partnerships. See the case studies →
Common questions
How do you work with executive teams?
There is more than one way in, and every paid step credits 50% toward the next. Most teams start with a read — the Team Leadership Failure Simulation, a live behavioral diagnostic that surfaces exactly where the team breaks with a FlagScore™ baseline. From there the depth is your choice: a single engineered Executive Immersion day, a facilitated Leadership Retreat, a 90-day Discipline Sprint on the one broken discipline, or a 12-month Performance Partnership. Whatever you run is engineered around the diagnosed fault line, not pulled off a shelf.
Where should we start?
A free 15-minute Calibration Call is the honest first step — you leave with a read on where your team likely breaks first, whether or not we work together. If you want evidence rather than a conversation, start with the Team Leadership Failure Simulation; its fee credits toward whatever you do next. The CEO who prefers to feel it alone first can run the solo version (ELFS).
How much does it cost to work with Be Legendary?
The public rungs: the Calibration Call is free; the solo ELFS is $7,500; the Team Leadership Failure Simulation is $28K–$35K; an Executive Immersion day is from $35K; a 90-day Discipline Sprint is $45K–$65K; a Leadership Retreat is $25K–$500K+; and the 12-month Performance Partnership starts from a $75K base fee, with success fees earned only when documented value confirms a 10x return. Every paid step credits 50% toward the next.
Is this coaching, consulting, or a program?
None of them exactly. Coaching develops individuals; a program delivers a fixed curriculum; both leave the team-level system untouched. This is an accountable, measured engagement that rebuilds how the team decides and executes together — closer to a team-performance advisory relationship paid on results, with a 10x-return structure on the Performance Partnership.
Client praise
What leaders say after the work.
James helped us turn seven groups of rivals into one leadership team. By the time US Holdings became Eagle Manufacturing Group and I moved from COO to CEO, we were no longer seven companies protecting our own territory — we were one company working toward the same outcome.
This truly resonated and will have a lasting influence on us as we work to create a technology organization where the best and brightest choose to be.
Start small. See the truth. Then decide.
Fifteen minutes with James tells you more than any brochure — and there's no obligation on the other side of it.
Book a Calibration Call →