Think philanthropy doesn’t make a difference to your bottom line? Think again. Today’s consumers are more conscious than ever about social issues, and sometimes they’re even willing to switch brands in favor of a company that gives back.
But it may not be enough to just make a one-time donation, or put in an hour of volunteer work every year. Companies that practice social responsibility as part of their everyday business model prove that a dedication to charitable initiatives goes a long way, both for the cause and their reputation. These 20 businesses are just a few of the countless examples of successful socially responsible companies.
Every company has the ability and capacity to increase business results and increase social impact at the same time. The belief that these two are mutually exclusive has been limiting top executives for a generation.