When Corporations Work to Also Do Good

When Corporations Work to Also Do Good

A great article about companies that are changing the limiting beliefs surrounding what business is and can be.  benandjerrys

Published: 4:02 AM, December 5, 2014

The traditional and outdated view that a corporation’s purpose is to maximise profits is, at best, severely limiting. At worst, it is severely destructive. This is why it is encouraging to see leading entrepreneurs using the power of business to solve social and environment problems.

This shift marks the coming home of capitalism, where business is returning to its proper role in society to create a shared and durable prosperity. There are several ways to support such enlightened entrepreneurs, namely certification, benefit corporation legislation and analytics.

Read the entire article.

We help companies create trusted human operating systems that create shared value and help superheroes emerge from ’employees’.  The companies in this article are great examples of how shared value can dramatically improve business results and increase social impact at the same time.

 

 

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Founder and Aspiring Legend of Be Legendary. Co-author with Steven Covey, Ken Blanchard, Deepak Chopra and Brian Tracy. Most importantly, father of Isabella and Cameron and trying to help my children see the best in the world.

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